Project Overview

Olivia Lagun is an up-and-coming photographer with a focus on empowering women through her stunning portraits of younger millennials. Olivia’s vision is to create images that resonate with her subjects, capturing their essence and strength. She approached us to design a brand that reflects her aesthetic and mission, aiming for a neutral, coastal vibe with a vintage, classic flair.

The Design Journey

Step 1: Understanding the Vision

We began by diving deep into Olivia's world. We discussed her aspirations and identified key elements that would define her brand.

Step 2: Crafting the Brand Design

Our goal was to create a brand identity that mirrors the style of Olivia’s photography while adding a unique touch. This involved designing a logo, selecting a color palette, pairing typography, and creating a mood board.

• Logo Creation: The logo needed to be simple yet memorable. We designed it using the phrase ‘by Olivia Lagun,’ adding a softer, more conversational twist to the brand name, which enhances the personal connection Olivia aims to establish with her clients.

• Color Palette: Grey and white were chosen as the predominant colors to reflect the style of her photography—classic, clean, and timeless. Blue was selected as the primary accent color, evoking a coastal vibe, while a toned-down orange was used sparingly as a second accent to add warmth without overwhelming the aesthetic.

• Typography Pairing: For fonts, we chose:

  • Chloe: A classic, bold typeface with a vintage flair, perfect for headlines and prominent text.

  • Faustine: A luxurious fine art handwritten font, adding a personal and artistic touch.

  • Latin Modern Mono: A typewriter font that brings a manufactured, 20th-century feel, reinforcing the vintage aspect of the brand.

• Mood Board Creation: The mood board featured a blend of vintage elements, coastal scenery, and neutral tones, encapsulating the essence of Olivia’s brand.

The Outcome

The new brand identity for Olivia Lagun Photography is a perfect blend of vintage charm and modern sophistication. The neutral color scheme with coastal accents provides a serene backdrop that highlights Olivia’s stunning portraits. The use of classic and handwritten fonts adds depth and personality, reflecting the unique style of her photography.

Key Elements of the Brand:

1. Logo: ‘by Olivia Lagun’ - Simple, personal, and inviting.

2. Color Palette: Predominantly grey and white with blue and orange accents.

3. Typography: Chloe for bold statements, Faustine for personal touches, and Latin Modern Mono for a vintage feel.

4. Mood Board: A visual representation of vintage elegance, coastal vibes, and neutral tones.