femitale

femitale

femitale

femitale

brand identity & design / website design / mobile design

Meet your new period companion.

Meet your new period companion.

Meet your new period companion.

Meet your new period companion.

i want femitale

i want femitale

i want femitale

Project Overview

Femitale is more than just a clothing brand; it's a movement dedicated to enhancing women's well-being throughout every cycle of their lives. With a mission rooted in comfort, sustainability, and community, Femitale creates high-quality organic scarves and loungewear designed to provide warmth during menstruation. They also make a significant impact by donating 1% of their profits to women's shelters in Austria, supporting education for women in need.


The Design Journey

Step 1: Establishing the Brand Identity

To capture Femitale’s essence, we started by defining their mission, vision, and brand voice. We wanted the brand to resonate deeply with women, promoting a sense of comfort, empowerment, and sisterhood.


Mission: Helping women feel their best, every cycle of their life.

Vision: A world where every woman experiences comfort and support, feeling beautiful from within.

Brand Voice: Warm, supportive, empowering, and inclusive.


Step 2: Crafting the Brand Design

Next, we translated the brand’s identity into a cohesive visual language. This involved creating a logo, selecting a color scheme, pairing typography, setting imagery guidelines, and developing illustrations.

  • Logo Creation: The logo needed to reflect warmth and support, so we opted for a soft, flowing design that evokes a sense of care and comfort.

  • Color Scheme: We chose a palette of soothing tones to represent the organic nature of the materials and the calming effect of the products.

  • Typography Pairing: For typography, we selected a combination of elegant and readable fonts to ensure clarity and approachability in all brand communications.

  • Imagery Guidelines: Imagery focused on real women, emphasizing authenticity and connection.

  • Illustrations: Custom illustrations were designed to add a playful and personal touch, reinforcing the brand’s commitment to warmth and care.


Step 3: Designing the Website

The website needed to be as welcoming and comforting as the products themselves. We aimed for an intuitive and visually appealing design that would guide users through the brand story, product offerings, and community initiatives.

  • Homepage: A welcoming entry point with an overview of Femitale’s mission, featured products, and links to key sections.

  • Product Pages: Detailed pages for each product, highlighting the benefits, materials, and usage tips.

  • Community Section: A dedicated space for the Femitale community, including stories from customers.

Case Study

brand identity & design / website design / mobile design

We live for a

pain-free world.

We live for a

pain-free world.

i want femitale

i want femitale

We believe that beauty

starts with comfort.

We believe that beauty

starts with comfort.

Anything you can do, I can do bleeding.

Anything you can do, I can do bleeding.

Anything you can do, I can do bleeding.

We care about our sisters

We care about our sisters

We care about our sisters

Femitale is not just about the products, it’s about the culture we create of supportive and empowered women.


We know you deserve more, that’s why we care about our growing community

of 50k+ women.


Join our sisterhood!

Femitale is not just about the products, it’s about the culture we create of supportive and empowered women.


We know you deserve more, that’s why we care about our growing community

of 50k+ women.


Join our sisterhood!

Femitale is not just about the products, it’s about the culture we create of supportive and empowered women.


We know you deserve more, that’s why we care about our growing community of 50k+ women.


Join our sisterhood!

Femitale is not just about the products, it’s about the culture we create of supportive and empowered women.


We know you deserve more, that’s why we care about our growing community

of 50k+ women.


Join our sisterhood!

Our design is female

Our design is female

Our design is female

We believe that women deserve more.

We believe that clothing suited for the female needs is a human right, that’s why we created Femitale.

We believe that women deserve more.

We believe that clothing suited for the female needs is a human right, that’s why we created Femitale.

We believe that women deserve more.

We believe that clothing suited for the female needs is a human right, that’s why we created Femitale.

We stand for making a positive impact.

We want to be of help and support each other in sisterhood. We donate more than love to women shelters.

We stand for making a positive impact.

We want to be of help and support each other in sisterhood. We donate more than love to women shelters.

We stand for making a positive impact.

We want to be of help and support each other in sisterhood. We donate more than love to women shelters.

We stand for making a positive impact.

We want to be of help and support each other in sisterhood. We donate more than love to women shelters.

We’re driven by love and commited

to fairness. Our products are sustainable because we care about the planet, our community and our team.

We’re driven by love and commited

to fairness. Our products are sustainable because we care about the planet, our community and our team.

We’re driven by love and commited

to fairness. Our products are sustainable because we care about the planet, our community and our team.

We’re proud

to be ethical

We’re proud

to be ethical

We’re proud

to be ethical

Our products are not only comfortable, but they’re made of the highest quality organic materials and 100% love.


Femitale is sustainable because we care about the planet, our community and our team.

Our products are not only comfortable, but they’re made of the highest quality organic materials and 100% love.


Femitale is sustainable because we care about the planet, our community and our team.

Our products are not only comfortable, but they’re made of the highest quality organic materials and 100% love.


Femitale is sustainable because we care about the planet, our community and our team.

Our products are not only comfortable, but they’re made of the highest quality organic materials and 100% love.


Femitale is sustainable because we care about the planet, our community and our team.

©2024 Lunatique Design. All rights reserved

design subscription, tailored to you.

©2024 Lunatique Design. All rights reserved

design subscription, tailored to you.

©2024 Lunatique Design. All rights reserved

design subscription, tailored to you.

©2024 Lunatique Design. All rights reserved

design subscription, tailored to you.